Sustainable
We believe in a world that a sustainable practice is better than a non-sustainable one.
Our mission is to create an optimistic future for the fashion industry, by developing luxurious and comfortable products that do less harm to the plant and its people.
We only design timeless styles made from high-quality fabrics. We believe in slowing things down, staying true to our values and being transparent in how we create.
We use sustainable innovation through our use of natural fabrics, organic and dead-stock fabric sourcing, circular trims, ethical production (supply chain), a circular program to ensure the longevity of product life and the reduction of our products in landfill.
We are thrilled to announce, we have entered a partnership in 2021 with One Tree Planted for our mn_CPP Climate Positive Project.
At madre natura we choose to plant Australian native trees for every product we make “not sell” so that will help recover Australian forests affected by the 2019-20 Black Summer Bushfires and restore native habitat vital for wildlife. Native trees may include Acacia, Banksia, Eucalyptus, Melaleuca, and many other native species.
Ethical
All of our design and production is made in Sydney, Australia. Our local makers are paid fairly and work in a safe environment.
We will always be transparent see mn_Makers story.
Circular
We design for circularity at the start of the process as our products are crafted and responsibility sourced GOTS organic cotton, TENCEL™ and raw natural materials such as biodegradable fibres and non-virgin recycled fibres and plastic free.
For each product you purchase you are gifted with complimentary mends for our products lifetime, in doing so this ensures longevity and quality. See mn_Mends.
As our vision is to create a circular fashion house as we, in doing so we created a circular program that involves a partnership with Australia Textile Recycling Factory for the afterlife of our products and fabric off-cuts. See mn_Circular.
Our trims were carefully sourced from biodegradable fibres such as GOTS organic cotton, TENCEL™ and raw natural materials or non-virgin fibres such as Recycled (PET) Plastic water bottles and post-consumer recycled paper for our shipping boxes, packing tape, tissue paper, wrapping paper, swing tags and stickers.
This ensure’s the reduction of raw materials created and biodegradable benefits our planet by consuming less energy and reduces carbon emissions and waste in landfill.
Slow Fashion
To lessen the impact we have on the environment our collections consist of limited and small runs of production and pre-order/ custom fit.
Our use of high-quality fabrics, finishes and trims creates a product that is luxurious, comfortable and season-less for everyday wear.